Google Tags makes it easy as pie to find local customers

From  Official Google Blog -

This is the latest post in our series about Small Business and the real-life entrepreneurs who are using Google tools to fuel their success. Previous posts have illustrated the possibilities enabled by online resources like Google Places, Google Apps, Google AdWords and YouTube. Starting today, we invite small business owners to check out our new Google Small Business Blog for more inspiring stories like these and the latest news, updates and tips to help you grow your business. -Ed.

To characterize the life of a small business owner as “busy” would be a bit of an understatement. You get up early to set up shop, spend all day on your feet working with customers and burn the midnight oil balancing expenses—then do it all over again the next day. It’s no wonder you sometimes feel you’d have to be superhuman (or be able to stop time) just to keep up!

With so many hats to wear, we know you don’t have much time to play the role of marketer. But attracting potential customers is an essential part of growing your business. With that in mind, we designed Google Tags, our newest online advertising offering through Google Places that lets you personalize your Google.com and Google Maps listing with specific information such as a coupon, video, website, menu, reservations, photos or a custom message.

Susan Holt, the co-founder of a recreational cooking school in Washington, D.C., has been using Google Tags, and I’ve asked her to share her experience:

My friend Susan Watterson and I had been friends for about 20 years and were both instructors at the same culinary institute when we saw a unique market opportunity and decided to go for it. Our employer, who was primarily focused on professional training for students and one-off recreational cooking classes for the public, was constantly turning away business; their business model relied on a paper catalog of printed classes that were advertised months in advance, so they had little flexibility to accept new bookings. But after watching an estimated $40,000 worth of business walk out the door one week because they couldn’t accommodate the size or timing of these types of corporate events, Susan and I decided we could flip that model and create a cooking school specifically tailored to recreational learning and private events.

With no previous business experience, we began the long and eye-opening process of starting our own company. Along the way, we learned more about raising capital, leasing property and complying with design and construction codes than we ever could have imagined. Our vision and passion kept us going, and in November 2008, CulinAerie opened its doors in a 3,800 square foot space in downtown D.C.

A strong website with the built-in functionality to register and pay for classes online was part of our strategy from the start, but we soon realized we needed a way to generate more awareness. Part of that effort included building out our Place Page on Google Places to gain more visibility and make sure people looking for us online had basic information like our phone number and location.

Then in May 2010, we heard about Google Tags, a super-easy way to do online advertising that wouldn’t require any ongoing work. We already knew through our website analytics data that our free business listing on Google.com and Google Maps was bringing in lots of customers—about 60 percent, in fact. So the ability to include a little yellow tag to help our listing stand out against the competition was a no-brainer—and at $25 a month, it wouldn’t break the bank. At first, we used the website tag to drive more traffic to our website, but then we decided to push the envelope and switched to a coupon tag that promoted a discount on our classes.

Since setting up Google Tags, the clickthroughs on our listing have increased a whopping 400 percent! Class bookings also jumped 9 percent because of the coupon tag, and our 24 contract instructors are busier than ever teaching classes on baking and entertaining for occasions like team-building events, birthday parties and summer bridal showers.

Now, while we’re concentrating on the important things that ensure our clients have a good time at our school—like creating new concoctions for the cocktail mixing course—our Tags are working for us and helping us connect with new local customers online. I guess you could say it’s been a recipe for success.

You can count the number of books in the world on 25,972,976 hands

From Official Google Blog -

Ever wonder just how many different books there are in the world? After some intensive analysis, we’ve come up with a number. Standing on the shoulders of giants—libraries and cataloging organizations—and based on our computational resources and experience of organizing millions of books through our Books Library Project and Books Partner Program since 2004, we’ve determined that number.

As of today, we estimate that there are 129,864,880 different books in the world. That’s a lot of knowledge captured in the written word! This calculation used an algorithm that combines books information from multiple sources including libraries, WorldCat, national union catalogs and commercial providers. And the actual number of books is always increasing.

Ultimately, it is truly incredible to fathom the depth and breadth of published works out there in the world. To find out how we calculated this number (no, we didn’t count them on our fingers:), check out the Google Books blog.

]]> http://seo-experts.co.in/you-can-count-the-number-of-books-in-the-world-on-25972976-hands/feed/ 2 http://seo-experts.co.in/update-on-google-wave/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://seo-experts.co.in/update-on-google-wave/#comments Thu, 05 Aug 2010 07:32:34 +0000 admin http://seo-experts.co.in/?p=914 Update on Google Wave

From Google official Blog -

We have always pursued innovative projects because we want to drive breakthroughs in computer science that dramatically improve our users’ lives. Last year at Google I/O, when we launched our developer preview of Google Wave, a web app for real time communication and collaboration, it set a high bar for what was possible in a web browser. We showed character-by-character live typing, and the ability to drag-and-drop files from the desktop, even “playback” the history of changes—all within a browser. Developers in the audience stood and cheered. Some even waved their laptops.

We were equally jazzed about Google Wave internally, even though we weren’t quite sure how users would respond to this radically different kind of communication. The use cases we’ve seen show the power of this technology: sharing images and other media in real time; improving spell-checking by understanding not just an individual word, but also the context of each word; and enabling third-party developers to build new tools like consumer gadgets for travel, or robots to check code.

But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects. The central parts of the code, as well as the protocols that have driven many of Wave’s innovations, like drag-and-drop and character-by-character live typing, are already available as open source, so customers and partners can continue the innovation we began. In addition, we will work on tools so that users can easily “liberate” their content from Wave.

Wave has taught us a lot, and we are proud of the team for the ways in which they have pushed the boundaries of computer science. We are excited about what they will develop next as we continue to create innovations with the potential to advance technology and the wider web.

Bangalore based startup Hidden Reflex has announced the launch of its browser “Epic”, which aims at making Indians all over the world proud.

Epic, which also happens to be the first entirely Indian made web browser, is based on the Mozilla platform and comes with quite a bunch of India centric features. We did take it for a short spin and we came out quite happy with it. Before we look at the details, let’s look at details about Hidden Reflex, the company behind the browser.

The company was founded by the then U.S. based Engineer Alok Bhardwaj in 2007. However, the company is currently based in Bangalore. They initially had a team of three members and have now grown to quite a bunch of people who are working on two separate products. The first one, Epic, has already been launched. The other one is still in the making.

Let’s get back to the Epic browser now. After you install it, the first thing you notice is the bright colours of the browser. Epic is highly customizable and initially comes with a “Peacock” background that isn’t too easy on the eyes. Of course you can change your background with any of the zillion ones provided by the browser or choose one of your own. Even at the launch, there are over 1,500 themes available and compatible with Epic. The browser has a host of applications on its sidebar from where you can launch them. These include Twitter, Facebook, and other similar services. Clicking on any of these icons will launch a widget like window on the side of the browser. The bad thing about this is that you can only open one such widget per window.

Epic also comes with anti-virus protection built-in – a first for any browser. It also supports a long list of Indian languages (currently 12) and an India content sidebar that aggregates news headlines, TV to live cricket commentary and other things that matters to us Indians. It also features a bunch of productivity applications that include a free word processor, video sidebar and my Computer Browser.

The Epic browser is now available for download from here.

In the past two weeks of World Cup action, 16 teams have been narrowed down to just two—Spain and the Netherlands—who will face off in the World Cup final tomorrow. For both countries, there are high stakes: not only are the two sides contending for the title of best football team in the world, but this will be the first-ever Cup win for either team and Spain is in the finals for the first time. We took another look at the search data to see what people have been interested in during the round of 16, quarterfinals and semifinals.

Some matches, of course, were more interesting to people than others—whether they were eagerly anticipated or just more nail-biting during play. Brazil, chosen as the champion in many an office pool, lost to the Netherlands in a quarterfinal upset. Perhaps it’s indicative of people’s disappointment in that match that Felipe Melo, who gave up an own goal and then was shown a red card in the 73rd minute with his country down 2-1, was more searched-forthan Robinho, who made Brazil’s one goal in the match. Another favored South American team, Argentina, also lost in the quarterfinals, to Germany. It’s interesting to note that searches for that team’s two biggest names, Lionel Messi and coach Diego Maradona, have spiked in popularity with each match—and the player was usually more interesting to people than the coach. But over time—and after Messi’s skills failed to carry his team to the semis—Maradona overtook Messi in search volume. Clearly, his fate as Argentina coach in the future is more up for debate than Messi’s career (after all, the latter has a comfy year-round spot on FC Barcelona).

Controversy continued to be a major driver of search traffic. On June 27, Argentina’s first goal in their victorious match against Mexico, a Carlos Tévez header, was widely considered offsides (and therefore should have been disallowed). That same day, Germany beat England 4-1, although many say it should have been 4-2 thanks to a Frank Lampard goal that just barely made it into the net but wasn’t counted. Both of these calls brought the issue of instant replay to the forefront in an already controversial tournament.

Perhaps the most surprisingly exciting game was the quarterfinal match between Uruguay and Ghana. Ghana had several shots on goal in the last minutes of extra time, with the game tied 1-1. Uruguay’s Luis Suárez saved his team from a near-certain loss with a handball that earned him a red card (and increased search traffic). Uruguay went on to win in penalty kicks, and became the only South American country to make the semifinals. Searches for [penalty kick] were at their highest on the day of this game—they had also spiked on June 26, when USA’s Landon Donovan scored on a penalty kick against Ghana, and on June 29, the day of another quarterfinal match (between Japan and Paraguay) that also ended in penalty kicks.

Many fans, eager for semifinal predictions, turned to an unlikely source: a “psychic” octopus in a German zoo. Paul the octopus had successfully predicted the winner of each of his home country’s matches by selecting a tasty mussel from either side of a box marked by both teams’ flags. The day before Germany faced Spain in the semifinals, he chose the Spanish mussel—and searches for [octopus] skyrocketed. (Incidentally, he has picked Spain to winagainst the Netherlands on Sunday.) Searches were also high for Carles Puyol, the Spanish defender whose header won the match against Germany. Historically, he’s been one of theleast searched-for Spaniards—and he continues to be behind stars like David Villa andFernando Torres—but search volume for him in July is already more than five times as high as in June.

Villa still dominates search traffic amongst the Spanish players, and no wonder: he’s scored five of his team’s seven goals in the tournament and is a contender for the Golden Boot. Searches for Dutch players are a bit more distributed than for Spanish ones. Arjen Robben, who started the tournament in the spotlight in part due to injury, still has the most search volume overall, but Wesley Sneijder has caught up as the tournament’s gone on. Searches for him were higher than for Robben on June 19, when he scored his first goal in the tournament against Japan, and on July 2, when he scored both goals in the match against favored Brazil. Now Sneijder, like Villa, has five goals in six matches and is a front-runner for the Golden Boot. Clearly he’s been a surprise factor in this World Cup for many, including searchers!

For me—well, I’ve got cava in my fridge and my fingers are crossed for Paul’s prediction to come true. But whomever you’re rooting for, have fun watching La Furia Roja and the Oranjefight for the Cup on Sunday!

Google’s Open Spot Makes Parking A Breeze, Assuming Everyone Turns Into A Good Samaritan

Sick of circling the city streets in your car, looking for a spot — any spot — that you can squeeze into? Google may have the answer, or at least the very beginnings of one -

Sick of circling the city streets in your car, looking for a spot — any spot — that you can squeeze into? Google may have the answer, or at least the very beginnings of one, though it’s going to heavily rely on the good deeds of your peers to be a success. Meet Google Open Spot, the latest addition to Google Labs, which has just released a new application for Android phones.

The service is really straightforward: fire up the Android application (it doesn’t look like there’s a web-based version yet), and you’ll see a map with nearby open parking spots marked with colored dots. These spots were placed by other users, who are supposed to hit the app’s ‘Mark a Spot’ button when they leave a crowded parking lot or happen to see an open spot as they walk by.

The color of each available spot is tied to how long ago it was marked by another user — a spot that’s 10-20 minutes old will look yellow, while a spot marked within the last five minutes will be bright red. After 20 minutes spots are removed from the map. You’re able to see parking spots within a .9 mile radius of your current location.

That’s all well and good, but there isn’t a major incentive to actually mark spots yet. Google is employing a basic karma system to reward users when they share an available spot, but karma doesn’t actually award any bonuses in terms of making it easier to find parking — it’s just there to make you feel good. That said, if Google gets creative with the system (perhaps by adding a leader board), then that might provide sufficient incentive to get people using this. I’m not particularly optimistic, but here’s to hoping it works. Of course, even if a ton of people really do start marking their spots, it won’t necessarily be much help — in crowded cities, many spots are only available for a few seconds.

In case you were thinking of making parking even more of a hassle than it already is by adding fake spots, don’t bother (please). While parking submissions are anonymous, the Open Spot FAQ says that Google has ways to monitor for so-called ‘griefers’ and can make sure they aren’t leaving multiple fake parking spots.

China Renews Google License To Operate In China

Google updated their blog post on China saying the Chinese government has renewed their licenses to operate in China. Google said they “are very pleased that the government has renewed our ICP license and we look forward to continuing to provide web search and local products to our users in China.”
When Google stopped censoring their search results, they were afraid the Chinese regulators would not be happy. Google took the approach of redirecting users automatically to Google Hong Kong, which does not need to be censored. Chinese authorities told Google they cannot do that, so Google set up an arguably deceptive manual redirect instead and that seemed to do the trick. Chinese authorities have renewed their license, which was first acquired in June 2007.The Wall Street Journal has some additional insight into this news.

Facebook To Close Its Virtual Gift shop August 1st

For more please read – Facebook To Close Its Virtual Giftshop August 1st.

on Kincaid on Jul 8, 2010

Those goofy ninja drawings, multicolored troll things, and birthday cakes adorning your Facebook wall are about to become collector’s items. Facebook has just announced that it is closing Facebook Gifts — a feature that launched back in early 2007 as the result of a Hackathon project and went on to seed the creation of Facebook Credits (it marked the first time Facebook users could actually pay for something). You’ll still be able to purchase gifts up through August 1st, and all the gifts you’ve received will remain on your profile and Facebook Wall after that point, but you won’t be able to buy new ones.

The explanation Facebook gives for the change is a little odd — Facebook employee Jared Morgenstern writes that it will help Facebook focus on improving other products:

Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts. We’ll be able to focus more on improving and enhancing products and features that people use every day, such as Photos, News Feed, Inbox, games, comments, the “Like” button and the Wall.

It makes sense for Facebook to trim away products that are adding clutter to the site, but these are pure profit and it’s hard to imagine they were draining too many resources. That said, Facebook has continued to evolve the feature since it launched, with the addition of celebrity gifts and the ability to gift Lala songs last year (the Lala feature was disabled after the music company was acquired by Apple).

This also can’t be good news for RealGifts and the various eCard vendors that Facebook offered as part of its Gifts selection.

If you still need your gift-giving fix, Facebook suggests third-party applications like Birthday Cards, Hallmark, Pieces of Flair, and someecards.

for more please read -  Twitter’s Lastest Promoted Tweet Directs You To… Facebook

When I first saw the latest Promoted Trending Topic this morning on Twitter I thought it was a bit odd: “Predators.” Given the times we live in, when I see that term now I tend to think of something more alarming than some kind of an animal or the like. But fear not, the topic is being promoted here simply to showcase the latest movie in the Predator series, called, yes, Predators. But there’s something else weird about this Promoted Trending Topic — it’s linking to Facebook.

As you can see when you click on the Promoted Topic, the top tweet is from the PredatorsMovie Twitter account. This promoted tweet reads, “They can hear you, smell you, and see you.#Predators in theaters Friday – http://bit.ly/amt8XE” — that bit.ly link takes you to a Facebook page where the trailer is located. So yes, Twitter is effectively promoting their rival Facebook thanks to this latest ad buy.

I’ve reached out to Facebook to make sure they’re cool with that. After all, Facebook wasn’t so kind to Twitter last month when Twitter tried to roll out a new friend connection feature with the massive social network — and it was promptly blocked. Both Twitter and Facebook said at the time that they were looking into the issue — but it still isn’t working.

As an interesting side note, you may notice now that “LeBron James” is currently the top Trending Topic on Twitter. That’s interesting because just this past weekend, the NBA paid to have his name be a Promoted Trending Topic. As I said at the time, that was likely a smart idea because of the massive amount of interesting (and undoubtedly Twitter searches) around James. The fact that his name has organically risen to the top proves that.

Update: Twitter takes the high road. “We’re totally fine with that (and btw, it’s not the first time and won’t be the last time),” a Twitter representative tells us.

Update 2: Interestingly enough, the promoted tweet has switched to one that instead links the actual Predators movie website.

“Advertisers can change the tweet and links as often as they’d like,” is what Twitter had to say on the matter.

Life in a Day by Google

Every day, 6.7 billion people view the world through their own unique lens. Imagine if there was a way to collect all of these perspectives, to aggregate and mold them into the cohesive story of a single day on earth.

Today, we’re excited to announce the launch of “Life in a Day,” a historic cinematic experiment that will attempt to do just that: document one day, as seen through the eyes of people around the world. On July 24, you have 24 hours to capture a snapshot of your life on camera. You can film the ordinary — a sunrise, the commute to work, a neighborhood soccer match, or the extraordinary — a baby’s first steps, your reaction to the passing of a loved one, or even a marriage.

Kevin Macdonald, the Oscar-winning director of films such as The Last King of Scotland, Touching the Void and One Day in September, will then edit the most compelling footage into a feature documentary film, to be executive-produced by Ridley Scott, the director behind films like Gladiator, Black Hawk Down, Thelma & Louise, Blade Runner and Robin Hood. LG Electronics is supporting “Life in a Day” as a key part of its long-standing “Life’s Good” campaign and to support the creation of quality online content that can be shared and enjoyed by all.

The film will premiere at the 2011 Sundance Film Festival and if your footage makes it into the final cut, you’ll be credited as a co-director and may be one of 20 contributors selected to attend the premiere.

Want to take part? Here’s what to do.

1. Visit the “Life in a Day” channel and learn more about the project. Be sure to read through the steps you need to take to participate and the guidelines for creating your video(s). Also check out some of the sample videos for inspirational ideas.

2. On July 24, capture your day on camera.

3. Upload your footage to the “Life in a Day” channel any time before July 31.

Regardless of whether your footage makes it into the final film, your video(s) will live on on the “Life in a Day” channel as a time capsule that will tell future generations what it was like to be alive on July 24, 2010.

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