Twitter Finally Begins Adding Search Relevancy Features
Twitter has taken its first step to improve its Search relevancy by adding relevancy and search quality factors to the search algorithm. Currently Twitter search returns the result based on keywords match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise”.
In Twitter Blog Author says in short note That -
Get to the Point: Twitter Trends
As Twitter grows and the number of tweets each day continues to astound us, we’ve noticed an increasing amount of clutter in the public timeline, especially with trending topics. Trends began as a useful way to find out what’s going on but has grown less interesting due to the noisiness of the conversation.So, today we’re starting to experiment with improvements to trends that will help you find more relevant tweets. Specifically, we’re working to show higher quality results for trend queries by returning tweets that are more useful. The improvement won’t be very noticeable at first, but this is a small step toward unearthing more value in search and getting you more relevant results.
Search Engine Land’s News Editor Barry Schwartz says that in Search Engine land page -
The Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Currently, Twitter Search returns results based on keyword match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise” that Twitter Search has. We knew Twitter was working on adding relevancy factors with linkage data, and I assume this is the first signs of it. In the Twitter blog post, Twitter said it might be very noticeable right now, but they hope to improve it over time.
You can test it out for yourself at Twitter Search and clicking on one of the “trending topics.”
In other Twitter news, Twitter is experimenting with adding retweet buttons to some user accounts. There seems to be a lot more buzz around the “retweet” button then around the Twitter Search relevancy addition.
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